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This avoids CAN-SPAM conflicts because a contact who has unsubscribed during the series will be filtered out of the selection while the batch is being created. They create a selection by finding all contacts with scheduled email activity records dated in the past hour. Email automations don't create the batch until the scheduled time. If someone unsubscribes after the batch was created, but before the scheduled time, they'll still receive the mailing, because they're already in the batch. Scheduled PowerMails create the batch on the spot, to be sent to the current selection.Email automations can be scheduled as far into the future as you need. Scheduled PowerMails have a limited time frame of ten days in which you can schedule.There's a lot of similarity between scheduling a PowerMail and setting up an automation series, but there are two major differences: You'll see a batch for each cohort of recipients. You can view automation PowerMail results the same as with any other PowerMail issue - just go to the issue's Results tab.

The email will be waiting for the contacts when they wake up.Įmail Automation is basically a bunch of PowerMail batches being sent automatically at prescribed times. If you enter a date without a time, the time will be treated as midnight, and the message will be sent out at 12:01 AM. so that the actual time sent is very close to the scheduled time. We recommend scheduling for the beginning of the hour, e.g., 8:00, 9:00, 10:00, etc. If you schedule an activity for 8:30 AM, it won't be sent until 9:01 AM. For example, at 9:01 AM, everything scheduled for 8:00:01 AM through 9:00:00 is sent.

Scheduled Email activities are sent hourly at one minute past the hour, sending everything scheduled for the previous hour. While tagging is useful to schedule a message for a group of people, it's also possible to manually set up an ad hoc scheduled email for a contact, by adding a future-dated activity with activity type scheduled email, and selecting the email message to send:Ī Note About Times on Scheduled Email Activities As with any PowerMail, the contact will have activity history showing what they did with the mailing ( ems-auto to show it was successfully sent, open if they opened it, and clickthru's if they clicked any links). Once sent, the text ' (SENT)' will be appended to the activity note. Now each contact in the cohort has four scheduled email activities:Īs time passes, the emails will go out without further effort on your part. To add a time next to the date you must use the following format: mm/dd/yyyy hh:mm AM/PM For example 09:00 AM ***Please Note***: If this is your first time using this feature you will have to type scheduled email inside the New text box and it will add it to the Activity Type for next time use. We'll use tagging four times, to create a scheduled email activity for each of the messages, for each of the selected contacts. To schedule their four messages, we go to Data Tools -> Tag Selected on the menu. STEP 3- Schedule Each Issue Using Tag Selected In the screen shot below, the date range displays through, but the system will actually search 00:00:00 AM through 11:59:59 PM. For our example, we'll select contacts with 'signupform' in their Source(s), whose Created Date was the previous week. The term cohort denotes that this group of contacts will experience the series in the same time frame. If we define 'last week' as Monday through Sunday, then each Monday we could select the previous week's new contacts to be the cohort for this week's series. For example, 'Welcome Series.' Using the Description field, which recipients never see, to explicitly state the order in which the messages should go out, is also useful. You'll find it useful to put these four issues into their own folder, with a folder name that helps you find them and remember their purpose.

To start, create the four PowerMail issues that will have the welcoming and orienting messages. Each week you'll start a new series, for the cohort of people who signed up the previous week. Using the example of a Welcome Series, let's say your organization wants to send a series of four email messages, one per week, to new signups. Your Databank accomplishes this via a combination PowerMail issues and scheduled email Activity records, the activities typically being created using the Tag Selected function. After someone submits a signup form, you send a series of welcoming or orienting messages to them, say one per week, for a month. Email Automation, often called Drip Marketing, sends a sequence of email messages to a group, or 'cohort,' of contacts at prescribed times after some target event.

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