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Suddenly, both Chicklet and his mom are teaming up against Maleni because how dare she insinuate that her boyfriend ain’t shit? Mom is always in Chicklet’s corner like this. Would she really try to make a “bum” like Chicklet stay with her through a baby? “Oh the bum that you with,” mama Chicklet fires back at her. He hadn’t considered this possibility, but Maleni is not having it. “She’s trying to trap you, my n*gga,” the mom says, to Chicklet’s complete shock. “If you believe that, you a dumbass n*gga,” she retorts, adding that Maleni’s need to stop using birth control for sex “sounds like a crock of shit.” Chicklet looks side to side helplessly as the two main women in his life go at each other’s throats. Whatever the case, this is where Mama Chicklet barges into the fight. Did Maleni get emotional after going off her birth control? Did an argument get physical? Are we talking about a sex thing? “The birth control, she had to get off that shit!” he says, though, as the viewer, you still don’t really know what’s going on. “She wanted to choke me,” he says to the side of the camera. Chicklet’s eyes are watering because he’s not afraid to cry during these videos. It starts in media res, almost as if the camera was turned on mid-argument.

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In one of my favorite videos, Chicklet and Maleni are having an outrageous fight where the full context is unclear.

FACTSĪ post shared by CHEEKS LIT on at 10:03am PDT Ladies, look, have your man on check like this.” “Make sure that shit clean,” she bellows, “because you had the wrong one. (Though, on occasion, the jokes can go too far: one now-deleted Instagram, Chicklet insinuates that men with fanny packs are too feminine.) In one recent Instagram, for example, Chicklet begins instructing his “fellas” that they should make their girls wash the dishes, only for Maleni to lose it and physically force her boyfriend to do them instead. The two have made a career out of highlighting Chicket’s many, many failures, and part of what makes the page so compelling is that the two love to subvert displays of machismo. Maleni is the breadwinner in the relationship - not that this dissuades Chicklet from fronting to the ‘gram with hundreds that don’t even belong to him. He’s also incapable of fending for himself, often relying on his mom to get what he needs.

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Chicklet (the character, anyway) doesn’t know how to take care of himself and presents as a full-grown man-baby that she has to clean up after. Chicklet almost makes it easy for her: for one, the couple still lives in his parents’ house, much to Maleni’s annoyance.

Everyone tunes in to see the dynamic unfold between Chicklet, the boyish and optimistic Puerto Rican who gets repeatedly owned by his razor-sharp girlfriend, Maleni Cruz. Since then, has blown up the duo has amassed 1.7 million followers and even launched their own Tidal show focused on their relationship. The imperfection is the exact thing that makes it good. The way the camera is framed - close and yet off-center, wobbling, and grainy - makes the whole thing feel real, as if you’re standing in the same room as the fight unfolds. It’s hilarious on multiple levels: the skewering of “do it for the ‘gram” culture, the complete and utter roasting of the dude, the messiness of it all. “FUCK OUTTA HERE, THAT’S ICED TEA, YOU BUM ASS N*GGA,” the woman screams in the background, completely ruining the man’s Instagram. Then the man starts blasting “Bodak Yellow” and presses record on his own phone. The two bicker about whether or not the ruse even looks believable. “No one gives a fuck about that shit!” she jabs. “Trying to look lit for the ‘gram,” he pleads, noting that he doesn’t have enough money to buy the real thing and that people “expect” it from him. “What the fuck is you doing?” the woman filming asks as the man tries to refill an empty D’Ussé bottle with tea. Initially started by a Brooklyn-born comedian named after the Spanish gum, the account blew up, thanks to a hilarious short where a man tries his best to fake a good time only to get demolished by his girlfriend. This is how we arrive at an Instagram account that has accumulated millions of fans by embracing everything you’re not supposed to be on social media. Ī post shared by CHEEKS LIT on at 9:01am PDT Thank you guys Forreal if It wasn’t for you guys I’d wouldn’t have the opportunities I have now. This to me is the video that changed my life.